How to contact Instagram influencers for collaboration - Ifluenz blog (2023)

Did you know about itInstagram is the most popular channelfor influencer marketing campaigns?

The study interviewed 800 marketing agencies, brands and experts. And 79% of respondents said they use Instagram primarily for influencer marketing.

It is clear that Instagram dominates the influencer marketing landscape. If you want to increase sales andget more visibility. Instagram influencer marketing is the way to go.

In this article, we will look at the different ways to find the right influencers to work with and how to connect with them.

How to find the right influencers for your business

There are thousands of influencers on Instagram. But some of them have false followers. If your brand works with such an influencer, it can damage your brand's reputation. Other influencers don't fit your brand or campaign.

So how do you find the best influencers for your brand?

It's clear that you have to be careful. In the above survey, 64% of respondents expressed concern about influencer marketing scams.

Before contacting any influencer, it is worth checking their background. While it is a long process, it is a necessary step.

When looking at an influencer's profile, focus on what values ​​he promotes. Ideally, your brand values ​​should align with the influencer's values. In this way, they are a natural asset in promoting your brand. Their message is more likely to be perceived as sincere and genuine.

For example, if your brand promotes a sustainable lifestyle, you should partner with influencers who care about the cause.

Ohio-based Native Cold Pressed has teamed up with Lauren Blake, a health food influencer. Since their values ​​and target group are similar, it is a symbiotic partnership.

In addition, it is also important to check influencer engagement rates. This can give you an idea of ​​how influential they are.

To calculate your engagement rate, select three or four promotional posts on their profile. Add the total number of likes and comments to each post. Then divide that by the total number of followers they have. You can then compare that to the standard engagement metric in your industry or niche.

If they have a website, check what content they have posted on it. Isn't it too promotional? Do they promote products too often? Here are some of the questions you should be looking for answers to.

Remember that over-promotion doesn't seem genuine. Therefore, quality control is essential before contacting an influencer.

It is also worth checking whether the influencer has been in the media before. If so, see what other people have to say about them and also look for references. This will help you understand if they have a good reputation in the industry or not.

To facilitate this process, you can use influencer marketing tools such asiFluenz(which is the best way to connect with influencers) With this tool you can also create campaigns for free.

The best ways to connect with influencers on Instagram

Once you find the right influencers, the next step is to partner with them. If for some reason you prefer to contact them directly without the help of an influencer platform, you can reach them through various means of communication, such as:

Many influencers have specific guidelines on how to contact them. You will most likely find them on their social media profiles or website.

Sometimes it may be necessary to fill out a form with information about your brand and why you are interested in working with us. In other cases, a direct message on Instagram can work too. In fact, it all depends on the preferences of the influencer.

If they haven't mentioned how you can contact them, you can try one of the following strategies:

1. Send an email

E-mail is the most popular medium of professional communication in various industries. This is a great way to introduce your brand to an influencer and let them know that you are interested in working with them.

Remember that writing emails to influencers is nothing more than email marketing. You can't just copy and paste the same content for all influencers. Each influencer has a different aesthetic and unique approach to storytelling.

Looking at their work, you have to judge what their style is. Therefore, research is a key element of influencer marketing. Based on their approach, you need to design your presentation by adding a personal touch to it.

Write a topic that will intrigue them. Don't be vague. It should be something that will make them want to check your email.

Also, if you want your email to be taken seriously, you need to approach them directly. Use their name in all emails.

Begin the body of the email by telling them what you admire about their work. If any of their posts spoke to you, it would be good if you mention it.

Then introduce them to your brand and talk about the values ​​your brand represents. Highlight what your brand can offer them. Focus on communicating why partnering with your brand can be beneficial to them.

Remember that the first email you send should be about opening a line of communication. It should leave some room for further interaction. It's okay if you have nothing to write aboutspecifics of your campaign. A clear call to action should be included at the end of the application.

Sample email template

Check out this sample email template you can use to contact influencers:

“Dear [influencer name],

I'm [your name], [your tag] from [your company name].

We love the work you do. We really appreciate [Mention something you like about their work]. Your social media profile is great! We think our audience will find your content very interesting.

[Introduce your brand.]

We'd love to work with you on an Instagram campaign at [Topic/Topic]. We've worked on similar campaigns in the past [Share Campaign Link] with [Name Influencers] and they loved working with us.

We are sure that your recipients will benefit from our products. If you are interested in this cooperation, please reply to this email. We can discuss the details further.

I can not wait for your answer.

Thank you in advance!

[Your name]"

2. Direct message

Social media is another channel through which you can reach influencers. Unlike e-mail, this channel is less formalized. So you can be more free in your tone.

When writing a message, introduce yourself and your brand. Tell them you want to work with them on an Instagram campaign. Keep direct messages concise. You can suggest a video call or face-to-face meeting to discuss campaign details.

Remember that influencers are popular on social media. They probably get hundreds of messages from their followers and brands in their inbox every day. It is possible that they will miss your message or forget to send you a reply.

To increase the likelihood of getting a response, you can engage with their social media posts. Like a few posts and write a comment. This way you can get on their radar.

Also remember that most influencers are present onmultiple social media platforms. If you don't get a response on Instagram, you can always try to contact them via Facebook, Twitter or other platforms.

Continue if necessary

You may not always get a quick response after sending a message or email. You shouldn't expect it. Influencers may consider your offer or even miss your message. Your message has probably not been read yet.

Either way, a gentle reminder can work well to make sure they read your email. Following is an important part of reaching influencers.

Wait at least a few days before sending a follow-up message. Do not rush. Schedule your next messages to give them enough time to respond. Even when writing your next message, remember to be discreet and polite.

It should remind you of the first message you sent. You can also mention what you have to offer and include a call to action. It should clearly state the next steps they can take.

Resist the temptation to not overdo it with extra messaging, though. Do not send more than two messages, otherwise you may be considered boring. And that can do more harm than good to your brand's reputation.

Final thoughts

Finding the right influencers for your Instagram campaign is only half the battle. Reaching them is another important step. Influencers are popular people on social networks. Therefore, they constantly receive messages from their fans and other brands.

If you want to stand out, you may have to use multiple platforms to reach them. When composing your message, be professional, polite and concise. If you don't get a response within a few days, it's worth sending a follow-up message.

What strategy do you use to reach influencers on Instagram? Share your experience in the comments section below.

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