How to create an influencer price list in Canva for free (2023)


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So you want to create a price list? In fact, it's easier than ever with Canva's free tools. Today I will walk you step by step on how to create an influencer pricing list that you can easily refer back to when brands ask you about pricing, and share my opinion on pricing that may not be controversial but can help you earn even more in brands.

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Have you ever had a brand, asked for a rate, and immediately felt stressed: out? Because you sit and think? This.

What is my exchange rate currently.

Either way, creating a dedicated price list is one of the best ways to keep things organized and include all current prices so you can feel confident when a brand asks you for a price, and I'll show you how in today's video.

I'm a fashion and beauty creator based in NYC and I use this channel to help you create great content, grow your digital brand, and generate a sustainable income from your content.



If any of this interests you, consider subscribing now, I've been a digital creator for just over a decade.

And when I first started earning like real deals from brands.

I was totally smart.

Inflating and creating a price list for influencers is one of the best things you can do to save time and have quick access to your prices when the brand asks for it.


This allows you, as the creator, to see how your prices have changed and evolved over time.

First, I will share my screen and Canva to show you exactly how to create an influencer pricing table for free.


Then we'll meet here to discuss additional additions.

How often should the rate sheet be updated.

And a valid reason why you might not want to share your price list with brands.

So stay till the end of the movie.

And let's get to the tutorial.


Evo nas u Change.


The great thing about Canva is that there are so many templates to choose from.


We don't have to start from scratch.

I looked earlier before making this video and realized that the best template to search for is the price list.


Many of them will be an invaluable element of restaurant and salon equipment.

But we will be looking for one that has several different sections.

Where can we quote prices. I think it's worth looking for one that's more split than this as we'll have more shipments for each platform we list.

There are so many good options.

I think after some initial scrolling I'm leaning towards something like this.

So here I chose a template.

And as you can see, the menu actually sounds like a very good menu and makes me a bit hungry.


We will completely convert it into our own rate.



The first thing I want to do is duplicate.

Which is already here so I can explain all my different platforms.

And I'll show you exactly how I'll take it all apart.

So first I'm going to remove these little embellishments, accents.

And then I'll check those three boxes, move them around.


I chose once.

All these boxes, I'm going to hit the duplicate button, then I'm going to drag this over and use the guides to make sure they're aligned.

Then I'll select all the frames and make sure I get that solid purple line to see if they're centered.


The next thing I'm going to do is replace the text and template with the text I want to include.

So instead of a price list, I'll make a price list.

And instead of food, a menu, I'll put my name in and I'll adjust.

That's later, I just want to get a copy first and then where has the header here where it says snap instead of snap I'll list my rig.

And repeat the same for each platform.

Okay, now I'm going to trade groceries for other delivery items on Instagram.

So we'll create a feed, a post, a collection of stories, and usually a price.

It's three to five frames, reel, live, and me.

I think Instagram will suffice for now, unless there's an NFT or something I'm forgetting, but since I can only think of four things, I'll remove that last price below.

Now I will repeat this process for other platforms I own so that I can list all the different results for each platform and speed up the process.

For you now.

Okay, now that I've filled in all the provided data, I can go ahead and adjust the formatting a bit to make the spacing more even.

So I'll wait until I see those matching numbers.

Raise that up a bit too.


Then I'll try to select everything and zoom in a bit and move it a little closer together.


So they can unscrew it.

Here's what it looks like so far.


The next thing I'm going to do is take a moment and fix the colors and fonts here because.

This is just a template I found on Canva.

But I want to add my personal colors and brand fonts that I like to use.

And what is actually very good about Canva.

This is the Pro feature I will show you.

But one of my favorite things is that if I click on this tab here that talks about styles, I can actually add my brand colors and you can see some of the fonts I use here.

So I should be able to just click on it.

And automatically.

It is adapted to the colors of my brand.

You can also tap it again to shuffle right.

Here is the content of the price list.

This color, see what else? Moms, me

I think I like it that way.

Where I have a price list here in this pink color, and here at the bottom, you see a little blue color.


AND! The feeling that it is.

Some nice variety.



I had to jump in quickly to share that if you want to try Canva Pro's 30-day free trial to access features like Brand Kit where you can instantly add your brand's colors and fonts with just a few clicks, you can download this from the link below in the description.


The next thing I obviously want to do is edit the fonts.

So I'm going to select all of them here and just pick one font for that row.

To replace this font with the one I uploaded, make it much smaller.

Drag down. OK, I just went ahead and made a few more formatting updates to get it to a color other than white.


Just rearrange everything to be the way I like it.

So I really like how it looks.

And, of course.

The last thing you want to do here is replace the rates with upfront prices for each of these individual deliveries.


Another thing you can do is add another page to this price list and assemble the bundles.


Maybe when you are usually hired to make videos for tiktok also offer to republish it in reality so you can create another sheet or company.

This formatting is a bit different to get to the point where you can list all your individual platforms and all packages on the same page.

But generally.

It's a quick and easy way to create price lists and Canva.


With your platform, specific deliveries and packages you can have.

You can also add another page to this influencer pricing list where you list ideal results for specific campaigns, extras like exclusivity, usage, rights, and even whitelisting.


If you are going to do this, I recommend writing down how much you are willing to charge for rights to use different types of content.

Whether it is audio, video or photo content, and specify whether it will be one month, three months, six months or 12 months.


If you're wondering why I split it up like that.

This is because there are basically three types of content: audio, photos, and video, with audio being the cheapest and video the most expensive.

I recommend taking into account both the time and the type of content, because depending on the type of content and how long someone might want to use it or ask them to stop working with a competitor, it will affect how much you pay for it.


If someone wants to license your audio content from a podcast or club room, it will be cheaper than licensing your video content, especially if you appear in them.


The longer a brand wants to use your content, or the longer a brand wants you not to work with a competitor, the more it will cost you over time.


If I had to break it down into almost a formula, licensing audio content for one month would be the cheapest option and licensing video content for up to 12 months would be the most expensive.


I've talked about this before in a few other videos, but I recommend limiting your exclusive use to a maximum of 12 months.

Just because after that it becomes very hard to predict things when it comes to prices.

What is going on with this brand.

If someone buys or acquires them, their message changes over time, and you don't want to be tied to a brand for too long for any particular reason.

Also because it is impossible to predict how the market and money will change over time.

And when it comes to how much you pay for exclusivity and these other perks, some creators will choose to charge a percentage of their content, while others will come up with a flat monthly fee.


If you choose to charge for one month of usage, you can just add it up and apply it to 1, 3, 6 or 12 months of usage, which are usually blocks of time.

As for what the brand will look like using Now, another question I usually get when talking about influencer pricing tables is how often should I update them. How? How often should I update or increase prices? In general, I recommend reviewing your price list once a quarter, you can even schedule a recurring reminder in your Google calendar for January first, April, September and no, I missed something: January, April, no, January, April, July and October.

That sounds like the start of every quarter.

I think as the industry grows, the audience continues to grow, and as you learn and acquire new skills as a creator, all of these things require higher rates.

Now I have two reservations about one: the quarterly rate update policy.


The first warning is what happens if you go viral, if you go viral and suddenly your Tiktok follower count goes from 10,000 to 50,000 followers and you find that you still have very high engagement and social activity with that follower.


This is a valid reason to raise prices.



My second caveat is not that you constantly update your rate.



Consider adding a surcharge during busy times of the year.

Whether the seasons are busy is up to the content creator, but you may be busier in some cases than others.

You may have been contacted by brands during the holidays to hire you for more campaigns.

As a result, a percentage surcharge is added to the regular rate.

You can be a very niche type of creator.


You are a person of color and the brand wants to work with you during Black History Month.

I think this justifies the extra charge on top of the price.

In a similar way.

If you're an LGBTQ+ creator and it's Pride Month, consider paying extra.


Another example I like to use is when it's back to school season and you're a mom, blogger or student.


This is another great reason to add a bonus as sales, offers and so on will be even more relevant to your specific audience and the brand will want to capitalize on that.


Now that you know what other plugins you can collect and how often you should update your influencer indicator, the table.

I want to explain why I do not make my price list publicly available to brands.

When it comes to negotiating with brands, I always try to get the brand to share their budget with me.

First, at least to make sure we're in the same place before sharing the courses with them.

There are two reasons.

Why am I doing this number one? You can leave money on the table if you've sent your price list and the brand expects you to pay five times over.

And now suddenly they saw your price list.

Your prices are exposed and you will actually be underpaid for your work.

One more reason: I don't like sharing this price list with brands, even though it's nice, nicely done, and technically contains all the information.

Each brand campaign is truly different.

So I like to have a price list as a reference so when a brand comes to me and asks for some unique package like one tik tok video with three months of usage rights and one month of exclusivity right not every brand comes to me asking for those three specific things.


When I look at my price sheet, I can use that to do.

Customize your offer for brand partners and share it with them.

Not only does it sound better, it's even better.

To tell our brand, this is a custom quote I made for your individual campaign that I took some time to create.

This quote for and calculate on.

my end.


It saves you from having to own them.

Do extra work if they look at your price list and try to add up.

Good, bad movie TikTok.

We asked for three-month usage rights. Yes.

And then a month of exclusivity.


Why is this it? It gives them a chance to screw up, and you create extra work for them.


All of this I just showed you and how I made this influencer price chart.


All this for internal purposes only.


You might think, okay, but here you go.

So why did I even spend time on this? Well, for several reasons.

Number one, as I said.

This saves time up front.

So you know what your rates are without looking.

You can see how your bids change over time and make informed decisions about when to raise them based on historical quotes, saving your brand time and being able to offer them a tailored quote instead of going in and out of all individual odds, list.

No, let me mention that having this internal list and document, all of which is actually written down, simply gives legitimacy to your Creator activity.


This means that you are the real owner of the business.

That is, it is a document.

It's part of a bigger strategy for you as a content creator, and there's no better feeling in the world, at least in my experience, than having things that prove that what you're doing is real work.

It makes money and this is one of the reasons why content creation is becoming more and more accepted as a business.


It's crazy to think about what we do every day and say "wow".

It's like the job I have.

Creating these documents with these systems makes your business even more legit.

Don't forget to take advantage of Canva Pro's 30-day free trial via the link below in the description box, and be sure to watch my bid increase video to learn exactly what bids to include in your Influencer bid sheet.

Thank you.

So much to watch, see you in the next video.


Does Canva have template packs? ›

Free and customizable media kit templates | Canva. Choose from thousands of free, ready-to-use templates.

How do I create an influencer list? ›

Gather and Document Your Influencers' Contact Information
  1. Names.
  2. Email addresses.
  3. Handles for each social media platform.
  4. Follower count.
  5. Content type(s) or industry.
  6. Location.
  7. Status with your brand (active or inactive)

How do I make a list of influencers? ›

Building an Influencer List
  1. Talk to your team. Your team is talking to all sorts of people; industry leaders, loyal customers, media outlets, and fans. ...
  2. Peek at who your audience follows. ...
  3. Engage with people who already influence your audience. ...
  4. Reach out, and make an 'ask' ...
  5. Follow Up.
Jul 18, 2017

What is an influencer rate sheet? ›

An influencer rate sheet is used to determine the pricing for the services offered by an influencer for a business. Influencer rate sheets are also know as media kits, rate cards, or simply influencer rates. Influencers can use a rate sheet or rate card to offer specific services and packages to brands.

What is a pricing template? ›

Pricing Template means the document annexured and marked ___ that outlines the financial modelling of this transaction for acquiring the Solution and provision of related Services; Sample 1. Based on 1 documents.

Do influencers have rate cards? ›

Influencer rates should be based on follower count and engagement rate. However, there are other factors that can impact a rate, such as talent and access to a niche audience. Typically influencers have rate sheets they have for the content they are willing to produce.

Does Canva free have a brand kit? ›

In the free version of Canva, there's an area called Brand Kit with sections to define your logos, brand colors, and brand fonts. However, you can only define the Brand Colors in the free version. The other sections require you to have a paid Canva Pro version in order to use them.

Is brand kit free on Canva? ›

And it's free forever. For individuals wanting unlimited access to premium content and design tools. For teams of all sizes wanting to create together, with premium workplace and brand tools.

Are any Canva templates free? ›

Free templates. Canva. Choose from thousands of free, ready-to-use templates.

Can I use Canva templates for free? ›

At Canva, content can be either Free or Pro. You can use Free content at no cost – as the name suggests! Our Free and Pro Content licenses cover all of the content we offer – from photos, icons and illustrations, to videos, audio, fonts, and templates.

Can you create templates in free Canva? ›

To be able to design or create a template for future use in Canva, you need a Canva Pro account. While the designing of a template is the same as other Canva design workflows, the ability to save it as a template is exclusive to Canva Pro users.

How many followers do you need to be a paid influencer? ›

10,000–50,000 followers = Micro-influencer. 50,000–500,000 followers = Mid-tier influencer. 500,000–1,000,000 followers = Macro-influencer. 1,000,000+ followers = Mega-influencers.

Is there an influencer database? ›

There are two types of influencer database that you can choose from: aggregators and opt-in databases. An aggregator database simply collects influencer data from a range of social media platforms.

What is a media kit for influencers? ›

What is an influencer media kit? An influencer media kit is a document that influencers and content creators share with brands when discussing potential partnerships. A good media kit should: Showcase your strengths. Prove that you have an engaged online following (e.g. by including follower stats)

Which tool is used for influencer marketing? ›

Traackr is an influencer marketing software that helps users find social media influencers and measure the results of their campaigns. If you are looking for a tool that can manage influencer marketing from start to finish, Traackr is a great option worth considering.

How much do influencers charge per post? ›

These are the average costs of an Instagram post in 2021 by type of influencer: Nano-influencer: $25–$200. Micro-influencer: $200–$1000. Mid-influencer: $1,000–$3,000.

How do you sell through influencers? ›

Now we've covered what influencer marketing is and its advantages it's time to learn how to create a foolproof influencer marketing strategy.
  1. Set Your Budget. ...
  2. Set Your Goals. ...
  3. Determine Your Audience. ...
  4. Find the Right Channels. ...
  5. Find the Right Influencers. ...
  6. Find the Right Messages. ...
  7. Monitor Your Campaign. ...
  8. Campaign Analysis.
Jul 1, 2022

How do you calculate influencer budget? ›

Cost of influencer marketing according to the type of creator
  1. Nano-influencers: $10–$100 per post.
  2. Micro-influencers: $100–$500 per post.
  3. Mid-tier influencers: $500–$5,000 per post.
  4. Macro-influencers: $5,000–$10,000 per post.
  5. Mega-influencers: $10,000+ per post.
  6. Celebrities: Varies, but over $1 million isn't unheard of.
Jan 3, 2023

How many posts should an influencer make? ›

Posting multiple times per day is a good strategy for quickly growing your audience. However, you may want to post less often if you're focused on quality over quantity. In this case, it's better to focus on creating well-thought-out pieces that will really resonate with your audience.

What are the 4 pricing strategy? ›

What are the 4 major pricing strategies? Value-based, competition-based, cost-plus, and dynamic pricing are all models that are used frequently, depending on the industry and business model in question.

What are the 6 types of pricing? ›

To help you make the right choice, below I've listed six pricing strategies in marketing to consider for your small business.
  • Price skimming. Best for: Businesses introducing brand new products or services. ...
  • Penetration pricing. ...
  • Competitive pricing. ...
  • Charm pricing. ...
  • Prestige pricing. ...
  • Loss-leader pricing.
May 27, 2021

Who actually pays influencers? ›

In the case of sponsored content a brand will typically send them the money after publication of the content. They'll also verify the content is up to their standards. Influencers with some sort of commission-based agreement, like affiliate marketing or collabs, will likely get paid at intervals.

Who pays influencers the most? ›

Who is the most paid social media influencer?
  • Cristiano Ronaldo, who makes $2,4 million per sponsored post.
  • Kylie Jenner, who earns nearly $1,8 million per sponsored post.
  • Selena Gomez, who makes nearly $1,7 million per sponsored post.
  • Kim Kardashian-West, who makes $1,6 million per sponsored post.
Feb 1, 2023

Do you pay influencers before or after? ›

Once you have decided how you are going to pay your influencer, you must then decide whether you are going to compensate them before or after the campaign has been completed. This decision is entirely up to the brand but data suggests that influencers prefer to be paid upfront for their content.

Who gets Canva Pro for free? ›

Canva is always free for every individual. However, if you want to unlock premium features, individuals can upgrade to Canva Pro to easily create professional designs and content.

What does Canva offer for free? ›

Canva Free gets you all the basic tools you'll need to design on your own or with collaborators. This includes thousands of templates, millions of media from images to graphics and videos, plus an easy-to-use editor to create anything you need.

How do I get Canva Pro for free permanently? ›

To apply for the Canva Pro Student Program, you'll need to fill out an application form on the Canva website. You'll need to provide proof of enrollment in a high school, college, or university to be eligible for the program. Once your application is approved, you'll have access to Canva Pro for free.

Is everything on Canva free for commercial use? ›

What is allowed? All free photos, music and video files on Canva can be used for free for commercial and noncommercial use. If a photo, music or video file contains an identifiable person, place, logo or trademark, please ensure you check the image source or contact us if you're unsure.

How do I get a Canva brand kit? ›

Multiple Brand Kits are only available to Canva Pro, Canva for Teams, and Canva for Education users. From the homepage side panel, click Brand Hub. On the Brand Kit tab, click Add Brand Kit. Enter your new Brand Kit's name.

What is the difference between Canva free Canva Pro and Canva for teams? ›

What's the difference between Canva Pro and Canva for Teams? Canva Pro is for individuals, while Canva for Teams is for teams of two or more people. Both plans have access to the same features. Canva for Teams starts at $14.99 per month (or its equivalent localized pricing) for teams of up to five people.

How do I Create a digital product to sell on Canva? ›

  1. Step 1: Create your template. ...
  2. Step 2: Set up your online shop and list your template as a product. ...
  3. Step 3: Get the shareable template link from Canva. ...
  4. Step 4: Include the link in the delivery of your product. ...
  5. Step 5: Promote your template on multiple channels.
Feb 28, 2022

How much does it cost to design a product catalog? ›

Catalog design and layout costs can vary significantly, but if you hire a designer at $60 per hour and they spend two hours on each page, for a total of 16 hours, you would pay around $960 for design.

Is Canva free without watermark? ›

For Canva Free users, if you used premium elements in your design, this proof will be watermarked. As long as you've completed the checkout process, the watermark will not appear on your actual print order. This is because payment for premium elements also happens during print order checkout.

Where can I sell Canva templates for free? ›

Many people use a platform like Etsy when they're just getting started creating Canva templates but don't have a dedicated website or landing page set up. You can sign up for an Etsy account for free if you want to sell your templates on the platform.

How do I download free Canva templates for free? ›

Downloading or saving designs to your device
  1. On the editor menu bar, click Share.
  2. Click Download.
  3. On the dropdown, choose a file type for your download. ...
  4. If your design has multiple pages, select the pages you want to download from the dropdown, and click Done.
  5. Click Download.

Can I use free Canva templates to sell on Etsy? ›

As long as you create your own original design using Canva's free graphics and content (fonts, elements photos, etc), then you can sell your template for both commercial and non-commercial use. You are not allow to copy and resell templates you find on Canva.

Are free Canva designs copyrighted? ›

One thing to keep in mind if you're a Canva Free user is any Pro Content, including templates and images, will be watermarked. Users can remove this watermark by purchasing a one-off Content license for use in a single design.

Can I use Canva to sell on Etsy? ›

Yes, you can sell Canva designs on Etsy, and it is actually much easier than you might think. Canva allows you to sell designs, but there are some conditions. Firstly, you need Canva Pro to create digital designs you can sell online.

Do you need a Canva account to use a template? ›

Are users required to create a Canva account to use the Canva Button? Yes. In order for users to be able to access their designs later, we require users to create a Canva account in order to use the Canva Button within approved platforms.

What should be included in an influencer rate card? ›

A rate card is also commonly referred to as a rate sheet and is a standard document that lists all of the services an influencer provides. This includes price per post, what platforms you use, the brands you are willing to work with, and any necessary contact information.

What is an influencer pricing card? ›

That's why Influencer Marketing Hub claims these are the baseline costs in your influencer rate sheet: Nano - influencers (1,000 - 10,000 followers): $10 - $100 per post. Micro - influencers (10,000 - 50,000 followers): $100 - $500 per post. Mid - tier influencers (50,000 - 500,000 followers): $500 - $5,000 per post.

What is a rate card template? ›

Ad. A rate card is typically a document with details or prices for different products/services. It can be shared as a fixed price sheet and may function as a PR piece in some situations.

What is a good influencer budget? ›

Nano-influencers: $10–$100 per post. Micro-influencers: $100–$500 per post. Mid-tier influencers: $500–$5,000 per post. Macro-influencers: $5,000–$10,000 per post.

What is a normal engagement rate for influencers? ›

Most influencers will have an engagement rate between 1% and 3%, so anything over 3% would be considered above average. Micro-influencers, who have smaller audiences tend to have higher influencer engagement rates overall. For a micro-influencer, an engagement rate of 5% and above shows a strong performance.

What pricing strategy works best for freelancers? ›

As a freelancer, I've found that weekly rates, fixed-fee, and value-based pricing work best for most projects. I like to have a “go-to” time-based billing method and a “go-to” fixed-fee billing method.

How do I rate myself as a freelancer? ›

How to price yourself as a freelancer
  1. Research freelance rates. Research common freelance rates in your area. ...
  2. Consider your expenses. ...
  3. Factor in taxes. ...
  4. Review the project scope. ...
  5. Assess the client. ...
  6. Consider the value you provide. ...
  7. Choose a method. ...
  8. Determine your availability for work.
Feb 3, 2023

What is a reasonable freelance rate? ›

General figures. According to the Payoneer survey, which covered 150 countries and over 7,000 freelancers around the world, freelancers on average make $21/hour. Freelancers around the world charge the following hourly rates: up to $5 - 16%

How much do small influencers charge? ›

These are the average costs of an Instagram post in 2021 by type of influencer: Nano-influencer: $25–$200. Micro-influencer: $200–$1000. Mid-influencer: $1,000–$3,000.

How much do influencers make with 100K followers? ›

How much does an Instagram influencer with 100K followers make? The earning potential of an Instagram influencer with over 100k followers depends on different factors, but it typically ranges from $1,000 to $5,000 per sponsored post.

What is another name for rate card? ›

A rate card or a rate sheet as it is commonly called is a document that lists the costs and details for the different advertisement placement alternatives offered by a service provider, like a media outlet. This is typically the most one can spend, similar to the rack rate at a hotel.

Should I have a rate card? ›

Benefits of a rate card

Without a rate card, buyers will have to ask you personally for that information every time they are interested in your services. This can be a big turn off to many potential buyers as it takes extra effort to do so. Moreover, it takes away your time to respond to such queries.

How do I make a card template in Google Docs? ›

How to make business cards on Google docs
  1. Download the template you want to use. ...
  2. Replace text with your details. ...
  3. Save and print. ...
  4. Sign in to your Google Drive and choose your preferred size. ...
  5. Choose your background. ...
  6. Allow rulers and guides. ...
  7. Create shapes for your logo and company details. ...
  8. Print your card.
Mar 10, 2023


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